The Big, The Colourful and the Bold

Unicorns and CrossFit may seem an unlikely combination (or at least it certainly did to us), but when Power Pony approached us for a logo design, they knew exactly who they were and what they wanted their logo to say. 

For many in the CrossFit community, unicorns are a common symbol of the fun and comradery that they share; and serves as a reminder to not take their passion too seriously. The cheeky personality of Power Pony's founder, Raf, and their product's bold and unconventional style, make this a perfect symbol for their business. Marrying the personality and symbolism of the unicorn, with the sharp edges of a tribal-inspired aesthetic, unified some of the connotations of strength and masculinity for a unisex brand.